AIR Eau de Parfum: A Sensorial Dinner
In celebration of our fragrance, AIR Eau de Parfum, our co-founder Greg Constantine hosted an intimate sensorial dinner with friends of the brand to shed light on our hope for the beauty world and beyond. As a company, it’s our mission to transform CO2 (one of most abundant and challenging greenhouse gases) to address a resource that can be applied across a number of industries. With AIR Eau de Parfum, CO2 was transformed into something beautiful and impactful, lending us towards a night centered around transformation. To illustrate the depth of our scent, we created experiences that evoke each layer of the fragrance, aligning with our senses.
We kicked off the evening with aperitifs representative of our planet’s most abundant elements: air, water, and sun, which also serve as the inspiration and the inputs for both our AIRMADE™ Technology and debut scent. While guests sipped on AIR Vodka cocktails, including the beloved Airtini of course, they listened to the sounds of the plants that make up the notes of our fragrance (Fig Trees, Orange Trees, and Jasmine Vine) in a biorhythmic installation by DJ 063N13. Guests, including the likes of Marianna Hewitt, Sami Miro, Aurora James, and Ella Emhoff, mingled while further immersing themselves in the world of AIR Eau de Parfum.
Following drinks and light bites, guests made their way into the dining room, where they were completely surrounded by AI-generated videos. These immersive visuals in hues of blue evoked deep feelings of freshness and also a grounding element, all of which are emotions associated with the first spray of our scent.
Chefs Pierce Abernathy and Edmond Hong curated courses that perfectly complemented the fragrance. And for dessert? We wheeled out capless AIR Eau de Parfum bottles to meet the caps that were already on the table as paperweights, allowing attendees to spray and discover the scent for themselves. In bringing AIR Eau de Parfum to life, our guests were able to connect with the possibilities of our technology across beauty and beyond.
